Brian Geitner

Brian Geitner

Brian Geitner


Brian Geitner is president of Cox Automotive Financial Services and NextGear Capital.

He leads efforts to provide optimal financial products and services that make the process of buying and selling inventory faster, simpler and more profitable for customers. Geitner focuses on U.S. operations and international growth, servicing more than 22,000 dealers throughout North America, the United Kingdom and Ireland.

Cox Automotive is a leading provider of digital marketing, wholesale and e-commerce solutions across the automotive industry. Tapping his thought leadership, deep expertise within the financing arena and proven success merging and integrating companies, he leads the organization in developing products that anticipate dealers’ financial services and inventory needs to drive their future growth.

Geitner joined Cox in 2012 as chief executive officer of Dealer Services Corporation, a used-vehicle floor plan company for independent dealers, before becoming president of NextGear Capital. Prior to that, he co-founded Dealer Services Corporation as chief operating officer and later became president of the company. During his tenure, he led the organization through a merger with Manheim Financial Services to create the world’s most comprehensive provider of lending products and support services in the remarketing industry. Before that, Geitner was vice president of operations for Automotive Finance Corporation, helping to grow the operation to more than 80 branch locations. He began his career in the automotive industry as a supervisor for GMAC.

Geitner earned a Bachelor of Science in Business/Office Automation/Technology from Bloomsburg University of Pennsylvania.

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